Geneious R7 is an highly-cited bioinformatic software platform that allows researchers the command of industry-leading algorithms and applications for their genomic & protein sequence analyses via a single robust desktop program. Researchers can easily query, manage, share, and analyze all of their sequence data intuitively within a user-friendly interface. The R7 platform provides tools for next-generation sequence analysis, chromatogram assembly, sequence alignment, phylogenetics, primer design, molecular cloning and microsatellite analyses, and includes the ability to make custom workflows to automate analysis pipelines. It includes plugins for popular tree-builders such as PHYML, RAxML, FastTree, Garli and MrBayes, and NGS assembly algorithms Velvet, Bowtie2 and Tophat. Researchers can also create their own plugins to extend the software using a freely available plugin development kit. With Geneious, researchers spend less time learning difficult command-line interfaces and spend more time on solving deeper research questions.